Privacy and Cookies Policy

HelloProppy Ltd (“we”, “us”, “our”, or HelloProppy) operates helloproppy.com and helloproppy.co.uk, which connect demand and supply in the UK property market.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. We are committed to protecting and respecting your privacy. This Privacy and Cookies Policy explains how we collect, use, and protect your personal information when you use our website and services.

By using our website, you agree to the practices outlined in this policy.

(a) Information you provide

• - Account registration details (name, email, phone number, address, etc.)
• - User profile details
• - Property details
• - Payment and billing information
• - Messages and communication logs
• - Support or contact form submissions

(b) Information we collect automatically

• - IP address and browser type
• - Device and usage data
• - Pages visited and time spent on site
• - Cookie data (see Cookies and similar technologies)

(c) Information from third parties

• - Payment service providers and financial institutions involved in processing payments
• - Analytics and marketing service providers (e.g. Google Analytics)

We use your information to:

• - Provide and manage user accounts and listings
• - Facilitate communication between users
• - Process and manage payments
• - Improve website functionality and user experience
• - Send service-related communications
• - Send marketing communications (if you opt in)

We may use information about how users interact with our platform, including searches, saved profiles, and listing views, to better understand market trends and user behaviour. Where possible, we will use this data in an aggregated and anonymised form, meaning it does not identify any individual. This allows us to analyse demand patterns, improve platform performance, and support sellers and agents with insights about buyer interest. Any insights shared with external partners (such as estate agents or platform advertisers) are fully anonymised and cannot be used to identify individual users.

• Contract: To fulfil our contract with you (e.g. providing account access, managing listings)
• Consent: For optional activities like email marketing
• Legal obligation: For compliance with applicable laws
• Legitimate interests: To improve services, detect fraud, and manage customer relationships

• - Payment service providers, banking partners and financial institutions, to process payments and prevent fraud
• - Service providers, for hosting, analytics, and support
• - Professional advisors, legal or financial
• - Law enforcement or regulators, where required by law

Your data is stored securely on servers located in the UK or EEA. We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure. We may use third-party service providers to host, support and operate our platform. Where such providers process personal data on our behalf, they do so under appropriate contractual safeguards. We retain data only as long as necessary for the purposes outlined in this policy.

Under UK data protection law, you have the right to:

• - Access the personal data we hold about you
• - Request correction of inaccurate data
• - Request erasure of your data
• - Object to or restrict processing
• - Withdraw consent (where processing is based on consent)
• - Request data portability (where applicable)

To exercise any of these rights, please contact hello@helloproppy.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

We may use cookies and similar technologies to operate, secure and improve our website and services. Where we use non-essential cookies or similar technologies, we will provide appropriate notice and obtain your consent where required by applicable law.

Further information about any cookies or similar technologies in use will be made available through this Privacy & Cookies Policy and any cookie management tools provided on the website. If we introduce new cookies or tracking technologies in the future, we will update this policy accordingly.

Payments for paid services on the platform may be processed by one or more third-party payment service providers. When you make or set up a payment, certain personal and payment-related information may be shared with the relevant payment provider for the purposes of processing transactions, preventing fraud, complying with legal obligations, and managing payment-related services.

We do not store full bank account or payment card details on our own systems unless necessary to provide our services and permitted by applicable law. Any payment provider we use will process your information in accordance with its own privacy policy and applicable data protection laws. Details of the payment provider(s) used will be made available at the point of payment.

If you opt in to receive marketing emails, we may send you occasional updates about platform features, services, or news. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email or by updating your account settings.

Our website may contain links to third-party websites (e.g. estate agency websites, payment platforms). This policy does not apply to those sites. We are not responsible for their privacy practices.

We may update this Privacy & Cookies Policy from time to time. Changes will be posted on this page, and where appropriate, notified to you via email or platform alerts. Please check back regularly to stay informed.

For questions or concerns about these Terms, please contact:

• Email: hello@helloproppy.com